Event tracking via Google Tag Manager and UX findings

Google Tag Manager, a brief intro

Google Tag Manager is, as the name suggests, a place where tags are managed. A tag is a piece of code that tracks user data and behaviour. These tags include AdWords conversion tracking, Google Analytics, tracking pixels, Hotjar and many other datas. Before the launch of Google Tag Manager (GTM) these tags had to be custom hard-coded into the web page HTML code by your (already busy) developers. The tags would be scattered throughout pages, templates, JavaScript files… This approach was messy, inconsistent, and often times prone to errors. Continue reading Event tracking via Google Tag Manager and UX findings